I. Getting Started
1. Planning For Profits 2. Choosing Your Enterprises 3. Deciding What To Grow 4. Market Research 5. Making A Marketing Plan

II. Direct To Consumer Marketing
6. Is Direct Marketing For You? 7. Farmers Markets 8. Roadside Markets 9. Pick-Your-Own 10. Rural Attraction 11. Community Supported Agriculture/Subscription Farming 12. Mail Order

III. Marketing To Retail Outlets
13. Introduction 14. Selling To Restaurants 15. Selling To Retail Outlets

IV. Specialty Food Products
16. Specialty Food Products

V. Marketing Skills
17. Merchandising 18. Customer Service

VI. Wholesale Marketing
19. The Wholesale Picture 20. Getting Your Product To Market 21. Making It Pay 22. Cooperatives

VII. Business Matters
23. Business Smarts 24. Pricing For Profits 25. Rules & Regulations 26. Insurance

VIII. Promotion
27. The Sales Call 28. Promotion 29. Advertising 30. Group Promotion

IX. Harvestime
31. Sharing The Bounty 32. Farm Festivals & Farm Humor

X. Resources
I. General Resources II. Chapter Resources

III. Appendices