The New Agritourism
Hosting Community and Tourists on Your Farm

"The ‘good food’ movement is a quiet revolution sweeping the countryside and connecting farmers to the communities they serve. More than ever, consumers want to know where their food and other farm products come from, how they were produced and who grew or raised them. The New Agritourism inspires producers to capitalize on this phenomenon and teaches them how, illuminating readers that opening one's farm gates to the public can be both personally rewarding and profitable."
  ♦ Dan Sullivan, Senior editor, Rodale Institute

"The New Agritourism is the new authority for making your small farm work. Learn to beat the big guys at their own game by making a natural small farm that will draw crowds and bring fun and profit to your farm. Barbara’s book deals with all the elements that are needed to be successful in today’s age of mass-marketing, super stores and mega-farms. An exciting book that will become a small farm classic."
  ♦ Jere Gettle, Owner, Baker Creek Heirloom Seed Co.

"Having been a horticulturist and extension agent working in direct marketing and agritourism for over 30 years I found this book by Barbara Berst Adams to be a refreshing glimpse into the new agriculture that is emerging across this continent, and around the world. The young people getting into farming today are looking at doing things differently, and that involves getting their customers back to the farm. I found her writing to be inspiring and I would encourage farm operators and new entrants to agriculture to immerse themselves in this eloquently written overview, of what I hope the new millennium in agriculture will be."
  ♦ Brent Warner, British Columbia Ministry of Agriculture


"The author has based this book both on her personal experiences at farm events open to the public and on far-ranging research-we think she has covered essentially all of the possibilities for agritourism (including some ideas we hadn’t heard about before, such as hosting professional chefs). But probably the most important chapters of the book are those on making a business plan, legal considerations, and promotional activities. We expect that reading The New Agritourism would greatly enhance the odds for successful establishment and operation of an agritourism business."
  ♦ HortIdeas, July-August, 2008

"The New Agritourism is one of those books that have the potential to make many people say, ‘One day, I read a book and it changed my whole life’. A how-to book could not have been written any more beautifully and or offer greater inspiration. The book offers lucid explanations, real life examples and cases, supported by beautiful photos. Adams’ book takes the reader on an exciting yet relaxing journey, showing step-by-step how to establish and run an agritourism business."
  ♦Erdogan Koc, Annals of Tourism Research, Vol. 35, No. 4, 2008

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