Sell What You Sow!
The Grower's Guide to Successful Produce Marketing

$28.95

by Eric Gibson

As the most comprehensive book to date on small farm produce marketing of fruits, vegetables, flowers and herbs, Sell What You Sow! The Grower’s Guide To Successful Produce Marketing, by Eric Gibson, offers farmers and market gardeners practical, how-to guidance in making a living from the land. According to U.C. Davis Small Farm Center specialist David Visher, “This is the best book to date about the alternative marketing options available to farmers.”

Enhanced with real-life anecdotes and examples from master marketers around the country, the 304-page book contains 32 chapters, several appendices, and a 425-listing Resources section. The Foreword is by Howard “Bud” Kerr, director of the USDA Office For Small-Scale Agriculture. Topics covered include marketing plans; selecting crops for maximum return; selling through farmers’ markets, restaurants, roadside markets, pick-your-own operations, rural recreation farms, subscription farming, mail-order and retail outlets; selling through specialty wholesale channels; processed products; customer service; merchandising; pricing strategies; rules, regulations and insurance; as well as promotion and advertising.

 “Purely practical from beginning to end, filled with nuts-and-bolts knowledge directly applicable to making a living from selling produce." 
     ♦ HortIdeas

“Far-and-away the outstanding farm produce marketing text. If you're trying to sell what you grow, this book will quickly pay for itself." 
     ♦ Small Farmer's Journal

Click here to see "Online News Room," including Table of Contents, News Release and Testimonials!

$28.95, 8 1/2 x 11 inches, 304 pages, ISBN:9780963281401

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More Information

• Table of Contents
• News Release
• Testimonials
• Free Resources: "The Hot 50 Small Farm Marketing Tips." 

About the Author