Sell What You Sow!
The Grower's Guide to Successful Produce Marketing

I Getting Started

• Planning For Profits
• Choosing Your Enterprises
• Deciding What To Grow
• Market Research
• Making A Marketing Plan

II Direct To Consumer Marketing

• Is Direct Marketing For You?
• Farmers Markets
• Roadside Markets
• Pick-Your-Own
• Rural Attraction
• Community Supported Agriculture/Subscription Farming
• Mail Order

III Marketing To Retail Outlets

• Introduction
• Selling To Restaurants
• Selling To Retail Outlets
• IV Specialty Food Products
• Specialty Food Products

V Marketing Skills

• Merchandising
• Customer Service

VI Wholesale Marketing

• The Wholesale Picture
• Getting Your Product To Market
• Making It Pay
• Cooperatives

VII Business Matters

• Business Smarts
• Pricing For Profits
• Rules & Regulations
• Insurance

VIII Promotion

• The Sales Call
• Promotion
• Advertising
• Group Promotion

IX Harvestime

• Sharing The Bounty
• Farm Festivals & Farm Humor

X Resources

• General Resources
• Chapter Resources

XI Appendices

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