Sell What You Sow!
The Grower's Guide to Successful Produce Marketing

As the most comprehensive book to date on the subject of high-value marketing of fruits, vegetables, flowers and herbs, Sell What You Sow! The Grower’s Guide To Successful Produce Marketing, by Eric Gibson, offers farmers and market gardeners practical, how-to guidance in making a living from the land. According to U.C. Davis Small Farm Center specialist David Visher, “This is the best book to date about the alternative marketing options available to farmers.”

Enhanced with real-life anecdotes and examples from master marketers around the country, the 304-page book contains 32 chapters, several appendices, and a 425-listing Resources section. The Foreword is by Howard “Bud” Kerr, director of the USDA Office For Small-Scale Agriculture. Topics covered include marketing plans; selecting crops for maximum return; selling through farmers’ markets, restaurants, roadside markets, pick-your-own operations, rural recreation farms, subscription farming, mail-order and retail outlets; selling through specialty wholesale channels; processed products; customer service; merchandising; pricing strategies; rules, regulations and insurance; as well as promotion and advertising.

AUDIENCE

• Current farmers, aspiring farmers
• Agriculture students and educators
• Citizens involved in rural revitalization

DATA

• 8 1/2 X 11 Paperback
• 304 pps., $28.95
• ISBN: 9780963281401
• Illustrations, Index, Resources Section

ORDERS

Mail: $28.95 + $4.00 shipping to: “New World Publishing,” 11543 Quartz Dr. #1, Auburn, CA 95602.
Credit card orders call 530-823-3886 or or 888-281-5170, or online at www.nwpub.net. California residents add $2.10 tax. Canada: $8.40 shipping-US funds.
Book Trade/Library Orders: Call Independent Publishers Group at (800) 888-4741.
Managers & Resellers: Quantity order discounts available: Call New World Publishing, 530-823-3886.

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