Hot Products to Sell at Farmers’ Markets

Fresh products

• Tree- or vine-ripened is the reason people come to the markets.
• Fresh-from-the-farm, in-season, mainstay fruits and vegetables.
• Whatever is in season! From rhubarb in the spring to cauliflower in the fall.
• The strongest items consistently are ‘early’É sweet corn, cuc’s, zucchini, tomatoes, peppers and melons.
• Staples are still the big item here. Specialties are just starting to emerge. Our market traditionally serves older customers -- it’s really a ‘beans and ’taters’ audience.
• Specialty items not found in supermarkets.
• Anything unusual sells here.
• We offer eight different varieties of cherries here, not just a Bing!
• Growing different varieties of sweet and hot peppers is a great niche, since they are an important ingredient in salsa, an expanding product line.

Heirloom varieties

• Some of the specialty organic heirloom varieties are showing up in the Austin and Dallas-Fort Worth areas.
• Some of the old apple varieties, like Winesap, Arkansas Black or Northern Spy that you won’t find in the supermarkets.

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